Ada 12 pelajaran berharga yang layak diperhatikan oleh para pemasar Indonesia menyongsong tahun 2012. Hal ini disampaikan oleh CEO dan Founder MarkPlus Hermawan Kartajaya dalam MarkPlus Conference 2012, di Pacific Place, Jakarta, Kamis (15/12/2011). Adapun 12 Golden Rules tersebut adalah:
1. GET the youth, women, netizen customers for the mind, market and heart share
2. KEEP the international market penetration in the turbulent world
3. GROW the big domestic market by widening the coverage
4. WIN BACK the fast-growing non Java Market
5. Start an INITIAL internet-based offering to tap one of the biggest online markets in the world
6. Launch an affordable luxury category with Indonesian culture flavor as your POTENTIAL offering
7. Add Urban Style to Your ESSENTIAL Line-ups
8. Go to Rural Market for Your EXISTENTIAL Offerings since They Are Hungry for Modern Lifestyle
9. Develop the right QUALITY according to the customer’s requirement. Don’t go too high or too low!!
10. Try to be better in your COST compared to competitor to deliver value for money
11. DELIVER your offering in online and offline channel
12. Think ahead to move from SERVICE to care for your customer, in B2B, B2C, or C2C industry
*Selengkapnya bisa dibaca di Majalah Marketeers edisi Januari “Marketer of the Year 2011″
sumber : http://the-marketeers.com/archives/12-golden-rules-bagi-pemasar-indonesia.html
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